A very smart and commercial idea for a magazine launch. We were particularly impressed with the proposal’s SWOT analysis, which helped pinpoint the precise market spot Las Páginas del Belleza can occupy, as well as the ancillary products and services, which not only deliver on the mission of the magazine, but also provide another stream of revenue. Judges’ Comments: This magazine sees a hole in the market - and fills it with a publication idea that knows exactly who it’s targeting, what information its audience wants, and how it can be monetized. Second Place: Las Páginas del Belleza, created by Madison Ottenbacher, Drake University. A first-rate idea and top-notch execution. This thoroughly researched, well-written proposal presents a smart editorial strategy, a deep understanding of the potential audience, and a believable business plan.
Judges’ Comments: As podcasting explodes in popularity, isn’t it time for the medium to have its own consumer-facing magazine? The Cast promises to give podcast lovers everything they could want: recommendations for great stuff to listen to, behind-the-scenes looks at podcasting’s most important personalities, and advice on how to get into the podcasting world yourself. Award sponsored by City and Regional Magazine Association.įirst Place: The Cast, created by Angela Ufheil, Drake University.
Judges: Ray Paprocki, general manager of Dispatch Magazines Tom McGrath, chief content and strategy officer at Metrocorp, publisher of Philadelphia and Boston magazines and Michael Zivyak, president of the magazine division at Sonoma Media Investments, publisher of newspapers and magazines in the North Bay region of San Francisco, publisher of Austin Monthly. The relatively straightforward prototype makes us excited to see what’s next. From the circulation strategy, competitive analysis, circulation plan, and advertising plan, the work done on this project was top-notch. Judges’ Comments: This women’s guide to self-care is a well-executed new publication. Third Place: Become, created by Amy Hutson, Julia Terbrock, Madison Kelley, Madison Kelley, Katelyn Lunders, Jennifer Aldrich, Meredith McGrath, Allison Mann and Elizabeth Sawey, University of Missouri. We encourage this team to embark on a launch. Judges’ Comments: We were impressed with the striking design, thorough research, attention to detail and recognition of a niche market. Second Place: Embark, created by editors Miranda Smith, Brooke Vaughan, Tatum Friedrich, Julia Quade and Abriana Green-McCant, and designers, Kylie Boyce, Margaret Cooper, Mary Hilleren, Aleksandra Kochurova and Abigail West. The nicely designed proposal also contained a realistic business plan that we hope can help Pour come to life. There’s a clear understanding of the demographic the magazine is trying to reach (millennials), as well as a specific editorial approach - one that embraces a spirit of adventure and community and goes beyond just telling readers what to drink. Judges’ Comments: Pour stands out not just because it hopes to capitalize on something popular - the still-growing craft beer and wine trends - but also because it understands how it will do that. Linda Brinson, Dana McCann and Terence Oliver, advisers Judges:Ray Paprocki, general manager of Dispatch Magazines Tom McGrath, chief content and strategy officer at Metrocorp, publisher of Philadelphia and Boston magazines and Michael Zivyak, president of the magazine division at Sonoma Media Investments, publisher of newspapers and magazines in the North Bay region of San Franciscoįirst Place: Pour, created by editor Brianna Crane and staff, University of North Carolina. Start-Up Magazine Project-Team (6 entries) Judges for the contest, which included 13 categories, were publishers, editors, and writers for consumer and specialized business magazines. This year’s competition attracted 222 entries from 22 universities from the United States and Canada.